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05-01-2006, 10:38 PM
‘FORMULA D’ ON G4 ROARS INTO SECOND SEASON ON JUNE 18
WITH BACK-TO-BACK, EXCLUSIVE COVERAGE OF ‘STREETS OF LONG BEACH’

AND ‘ROAD ATLANTA’ EVENTS
Drift Racing Fast Becoming Next ‘Hot’ Motor Sports Racing Series

Los Angeles – May 1, 2006 – FORMULA D, G4’s high-octane series covering the tire-screeching sport of drift racing, launches its second season on Sunday, June 18, with back-to-back episodes of exclusive coverage of the ‘Streets of Long Beach’ and ‘Road Atlanta’ Formula Drift Championship battles. FORMULA D on G4 premieres its second season on Sunday, June 18, at 7:00 PM ET/PT.

Ex-athlete Brandon Johnson, former host of Fox Soccer USA, joins FORMULA D as co-host of the G4 series, with Olivia Munn, the new co-host of G4’s ATTACK OF THE SHOW, serving as co-host from the race pits. Expert event commentator Adam Matthews will join Johnson and Munn. FORMULA D is being produced this season by veteran Fox Sports producer P.T. Navarro, who brings his vast knowledge producing NFL on FOX games to the FORMULA D booth. As the exclusive television broadcast partner for this fast-rising sport, G4 will focus each episode on one event of the seven-city Formula Drift Championship circuit. Many of the drifting pros featured in FORMULA D appear as stunt drivers in the upcoming feature film, The Fast and the Furious: Tokyo Drift, which opens on June 16.

“Drift racing is red-hot right now,” said G4 President Neal Tiles. “It’s emerging from its ‘underground’ roots and is captivating young guys everywhere. It only seems fitting that the hottest new racing series is on the hottest, young-male network -- G4.”

The extreme motor sport of drifting -- in which drivers expertly maneuver their customized cars sideways through turns at top speed -- originated in Japan as an underground street scene more than a decade ago. The sport was introduced to the U.S. in 2003 by Formula Drift, Inc., and has quickly become a cultural phenomenon, experiencing exponential growth. Formula Drift, Inc. is North America’s first and only professional drifting championship, and the first to be sanctioned and recognized by a motor sports body, SCCA Pro Racing. FORMULA D’s coverage includes profiles and interviews of all of the top drivers, including 2005 Champion Rhys Millen, 2004 Champion Sam Hubinette, Ken Gushi, Daijiro Yoshihara, Vaughn Gittin Jr., and Chris Forsberg, as well as drifting tips and tricks from the pros.

G4’s FORMULA D Web site, g4tv.com/formulad, will augment the coverage with exclusive videos of full tandem battles from multiple angles, driver diaries, event info, photo galleries and more.

FORMULA D and the Formula Drift, Inc. event organizers have been at the forefront of the rapidly accelerating popularity of the once-underground sport, offering guidance, support and racing opportunities to up-and-coming drifters. Today, drifting enthusiasts can practice the sport during “Drift Days” at local race tracks, and FORMULA D is open to new drivers who can qualify and earn their drift licenses through a minor league program.

The Formula Drift: Battlegrounds two-disk DVD set, based on G4’s exclusive FORMULA D footage, follows the top U.S. professionals as they battle it out for the 2005 championship title. The DVD covers the entire 2005 season with more than six hours of event action, including special G4 behind-the-scenes segments. Formula Drift: Battleground is produced by Live Sockets Entertainment in association with Formula Drift, Inc.

bluegas
05-02-2006, 11:58 PM
ITs great you have a real sports producer now all you need too do is go too a real channel that people watch and look for live updated programing maybe even on a channel that shows and supports some forum of racing instead of 15 year old re-runs

Slapshotnerd
05-03-2006, 03:59 AM
ITs great you have a real sports producer now all you need too do is go too a real channel that people watch and look for live updated programing maybe even on a channel that shows and supports some forum of racing instead of 15 year old re-runs

G4 was willing to give Formula D what they wanted a year and a half ago, when the deal was signed- an hour slot in prime time on Sunday. That's why Formula D signed a 2 year deal with G4, for last season and this season. Other channels wanted to only give up a half hour slot, and stick it at 2 or 3am on tuesday nights and such.

Now, after the end of the first season, the proof is in the ratings. G4 viewership is at a peak during Formula D TV shows, and the ratings are far beyond what even G4 anticipated. G4 gave Formula D a chance when nobody else will, and to that, you have to give them credit.

The contract expires at the end of this year, I would anticipate that the contract will be re-negotiated, possibly in favor of a larger tv station.

ps - G4 is in more households than Speed is.

Mike Peters
05-03-2006, 08:48 AM
yah, dont hate g4, they were the only ones to give us a chance, but i wish theyd stop calling it drift racing. :(