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Drifting: The Fast Art of the Controlled Slide
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http://www.nytimes.com/2004/05/07/au...es/07DRIF.html
Drifting at Road & Track U.S. Sports Car Invitational a Hit with The New York Times and CNN Headline News Mazda Raceway Laguna Seca season opener draws national exposure
MONTEREY, Calif. (May 7, 2004) - The national media took notice of last weekend's 2004 season-opening Road & Track U.S. Sports Car Invitational at Mazda Raceway Laguna Seca with both The New York Times and CNN's Headline News providing coverage of the event.
Today's edition of The New York Times features an article on the front page of the Escapes section written by Chris Dixon, who was at the event to cover the International Drifting Shoot-Out and the phenomenon of drifting.
The feature-length article titled "Drifting: The Fast Art of the Controlled Slide" contains four photos, including a panel of three color images on the front page of the section showing Japanese driver Kazu Hayashida (though misidentified in the newspaper caption as Team R-SR teammate Alex Pheiffer) and Californian Todd Ho drifting through the famed Andretti Hairpin (Turn 2). A black-and-white photo accompanies the second page of the article and captures Tanner Foust (3rd place) and Rhys Millen (2nd place) spraying champagne on Ken Gushi, the winner of the $10,000 winner-take-all event. The second page of the article also contains a black-and-white excerpt from "Initial D," a Japanese comic book that has helped raise the level of
popularity of the sport.
CNN Headline News featured a Tech TV segment throughout yesterday's programming that also covered the growth of the sport of drifting and was centered on last weekend's International Drifting Shoot-Out at Mazda Raceway Laguna Seca and 17-year-old Gushi, who doesn't even have a driver's license
but has been participating in the sport four years.
Drifting involves drivers intentionally and skillfully putting their cars
into a controlled slide (or drift) at high speed through a marked course, which last weekend had drivers drifting through Turns 2 and 3, then driving under the Yokohama Tire bridge, turning around and stopping before drifting counter-course back through Turns 3 and 2.
"We have a 47-year history of hosting some of the premier motorsports events in the world and, as such, we are constantly evaluating our events and looking for the next major trend," said Gill Campbell, general manager of Mazda Raceway Laguna Seca. "I think that our decision to plan and promote the International Drifting Shoot-Out was validated with the response from the fans and the national coverage the event received and will continue to receive over the next few months."
Read The New York Times article here:
http://www.nytimes.com/2004/05/07/au...es/07DRIF.html
NOTE: You have to register to access this article on nytimes.com.
http://www.nytimes.com/2004/05/07/au...es/07DRIF.html
Drifting at Road & Track U.S. Sports Car Invitational a Hit with The New York Times and CNN Headline News Mazda Raceway Laguna Seca season opener draws national exposure
MONTEREY, Calif. (May 7, 2004) - The national media took notice of last weekend's 2004 season-opening Road & Track U.S. Sports Car Invitational at Mazda Raceway Laguna Seca with both The New York Times and CNN's Headline News providing coverage of the event.
Today's edition of The New York Times features an article on the front page of the Escapes section written by Chris Dixon, who was at the event to cover the International Drifting Shoot-Out and the phenomenon of drifting.
The feature-length article titled "Drifting: The Fast Art of the Controlled Slide" contains four photos, including a panel of three color images on the front page of the section showing Japanese driver Kazu Hayashida (though misidentified in the newspaper caption as Team R-SR teammate Alex Pheiffer) and Californian Todd Ho drifting through the famed Andretti Hairpin (Turn 2). A black-and-white photo accompanies the second page of the article and captures Tanner Foust (3rd place) and Rhys Millen (2nd place) spraying champagne on Ken Gushi, the winner of the $10,000 winner-take-all event. The second page of the article also contains a black-and-white excerpt from "Initial D," a Japanese comic book that has helped raise the level of
popularity of the sport.
CNN Headline News featured a Tech TV segment throughout yesterday's programming that also covered the growth of the sport of drifting and was centered on last weekend's International Drifting Shoot-Out at Mazda Raceway Laguna Seca and 17-year-old Gushi, who doesn't even have a driver's license
but has been participating in the sport four years.
Drifting involves drivers intentionally and skillfully putting their cars
into a controlled slide (or drift) at high speed through a marked course, which last weekend had drivers drifting through Turns 2 and 3, then driving under the Yokohama Tire bridge, turning around and stopping before drifting counter-course back through Turns 3 and 2.
"We have a 47-year history of hosting some of the premier motorsports events in the world and, as such, we are constantly evaluating our events and looking for the next major trend," said Gill Campbell, general manager of Mazda Raceway Laguna Seca. "I think that our decision to plan and promote the International Drifting Shoot-Out was validated with the response from the fans and the national coverage the event received and will continue to receive over the next few months."
Read The New York Times article here:
http://www.nytimes.com/2004/05/07/au...es/07DRIF.html
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